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America’s newest online adult magazine and sex toy procurer is sporting the latest in high-tech teledildonics and high-quality adult toys, along with the finest lingerie and advice designed for the discerning but adventurous lover.

The company has recently launched the website to meet the demands of “those customers who seek higher-quality, modern products that don’t fall apart in the bedroom and represent the style and quality they are accustomed to.” said Lydia Sugarman, CEO and founder.

The company gives a Girl Groove Approved rating to products it reviews and recommends on the website, which launched mid-October.

Fifty percent of women start using sex toys in their 20s. Twelve percent of women use a sex toy at least once a week to masturbate, and, because we know you were wondering, New Zealand is the No. 1 country as far as vibrator ownership goes. Thirty-five percent of Kiwis have at least one in their possession. Whereas only 1% of women in the '70s used sex toys, roughly 53% do now. 

"People are more comfortable than ever talking about vibrators and the idea of having one," says Bruce Weiss, vice president of marketing for Trojan, based in Princeton, N.J.

Sugarman agrees, “Let’s talk about it,” she says, “it’s healthy and it’s time we start sharing what we like so that we can understand ourselves better and be understood better and enjoy our sexuality more and be empowered!”

About Girl Groove is a smart, sexy publisher and boutique for women and their partners with original content and a curated selection of unique toys, lingerie, books, and more.

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